About Us | Found & Forge — Meet the Team Behind Your Pipeline

Built by Operators.
For Operators.

We didn't come from a big agency. We came from watching contractors waste thousands on marketing that didn't work — and deciding to build something that does.

Found & Forge — Performance marketing for contractors

We Saw the Problem.
So We Solved It.

Every contractor we talked to had the same story: feast or famine. Some months the phone won't stop ringing. Other months — crickets. They'd tried shared lead platforms that sent the same prospect to five competitors. They'd hired agencies that charged thousands monthly and delivered nothing but reports full of impressions.

We knew there had to be a better way. A model where the marketing partner only wins when the contractor wins. Where leads are exclusive, qualified, and booked directly onto the calendar. Where there are no retainers and no wasted budget.

That's Found & Forge. A performance partnership, not a vendor relationship.

Principles That Drive Every Decision

Skin in the Game

Our compensation is performance-based. We invest our own resources upfront because we're betting on your ability to close — and we only get paid when you do.

Radical Specialization

We don't work with restaurants, dentists, or lawyers. We work with residential contractors — remodelers, builders, roofers. This focus means we know what works.

Total Transparency

You see every lead, every status update, and every metric in a shared CRM dashboard. No black boxes, no vanity metrics — just real numbers tied to real revenue.

Small Team. Big Results.

Jayce McCann — CEO of Found & Forge, SEO and paid ads specialist

Jayce McCann

CEO — SEO & Paid Ads

VCU graduate and the architect behind Found & Forge's ad strategy. Jayce builds and optimizes every Meta campaign, manages targeting and creative, and obsesses over cost-per-lead and conversion rates so our contractors don't have to.

Grace Corrigan — Sales and outreach lead at Found & Forge

Grace Corrigan

Sales & Client Success

Grace drives client relationships, lead qualification, and funnel optimization. She ensures every lead meets our 3-step qualification standard before it touches your calendar — and every partnership runs smoothly from day one.

Ready to See What's Possible?

Book a free 30-minute marketing audit. We'll show you exactly how many qualified homeowners are available in your area and map out a plan to get them on your calendar.

Book Your Free Audit