Privacy Policy
Effective date: October 6, 2026
Who we are
Found & Forge ("Found & Forge," "we," "us") provides lead generation, advertising and appointment-setting services to home service contractors. This Privacy Policy explains how we collect, use and protect information when you visit foundnforge.com, fill out one of our forms, respond to an ad we run, or communicate with us by phone, text or email.
Information we collect
We collect information you give us directly, including:
- Your name, phone number, email address and business name.
- Details about your business or project, such as your trade, project type, budget, timeline and location.
- Your text messaging consent, including the date and time you gave it.
- Anything you tell us during calls, texts or emails.
We also collect some information automatically when you use our website, such as the page you came from, the pages you visit, your device and browser type, and campaign details in the link you clicked (for example UTM parameters or a Facebook click ID).
How we use your information
We use the information we collect to:
- Respond to your inquiry and schedule appointments, including strategy calls and project consultations.
- Send appointment confirmations, reminders and follow-ups by phone, text or email.
- Qualify homeowner inquiries and connect homeowners with the contractor they asked to hear from.
- Run, measure and improve our advertising and our website.
- Operate our business, keep records and meet legal obligations.
Homeowners who respond to our ads
We run advertising campaigns on behalf of contractors. If you are a homeowner and you submit a request through one of those campaigns, we use your information to contact you about your project and, if it is a fit, to book a consultation. We share your contact information and project details with the specific contractor the campaign was run for, so that they can provide the service you requested. We do not sell your information, and we do not share it with other contractors.
Text messaging (SMS)
If you opt in to receive text messages from Found & Forge, we use your mobile number to send messages about your appointment, your inquiry and our services. Message frequency varies. Message and data rates may apply. You can reply STOP at any time to stop receiving messages, and reply HELP for help. Consent to receive text messages is not a condition of any purchase.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories of sharing described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
How we share information
We do not sell your personal information. We share information only as described in this policy, including with:
- The contractor you inquired about, if you are a homeowner who responded to one of our campaigns.
- Service providers who help us run our business, such as our customer relationship and scheduling platform, email and phone providers, and website hosting. They may use your information only to provide services to us.
- Advertising platforms, such as Meta, to measure and improve the performance of our ads.
- Legal and safety reasons, when required by law or to protect our rights, our users or others.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories of sharing described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Cookies and tracking
Our website uses cookies and similar technologies, including the Meta Pixel, to understand how visitors use the site and to measure our advertising. You can block or delete cookies in your browser settings. Some parts of the site may not work as well if you do.
How long we keep information
We keep personal information for as long as we need it for the purposes described in this policy, including to provide our services, keep business records and meet legal obligations. When we no longer need it, we delete it or make it anonymous.
How we protect information
We use reasonable administrative, technical and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your choices and rights
You can ask us to access, correct or delete the personal information we hold about you, or to stop contacting you. To stop text messages, reply STOP. To make any other request, contact us using the details below. Depending on where you live, you may have additional rights under local law, and we will honor those requests as required.
Children's privacy
Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will change the effective date at the top of this page. Your continued use of our website or services after an update means you accept the updated policy.
Contact us
If you have questions about this Privacy Policy or how we handle your information, contact us:
Found & Forge
Ashburn, Virginia, United States
Phone: (202) 410-8681
Email: [email protected]