
Found & Forge builds the foundation and forges the pipeline—so remodelers and roofers never wonder where their next job is coming from.
We started Found & Forge because too many remodelers were frustrated with agencies that didn’t understand their business, their customers, or how remodeling projects are actually sold. Unlike generic “marketing agencies,” we specialize deeply in the remodeling niche, focusing on high‑intent lead generation, funnel optimization, and real, booked consultation outcomes.
Experience


Client Success & Funnels
Grace crafts funnel journeys that convert visitors into appointments, ensuring nurture sequences close more consults.

Founder & Lead Strategist
Jayce has built performance based campaigns for 30+ remodelers and helped generate millions in qualified remodeling project leads. He’s obsessed with conversion data, not vanity metrics.

Campaign Design & Delivery
Thuy leads paid media strategy and optimization, specializing in local contractor audiences and project‑intent traffic.