Services | Found & Forge — Lead Generation for Remodelers, Custom Home Builders & Roofers

Lead Generation Engines
for Every Vertical

Same proven system. Tailored for your trade. Exclusive leads, pre-qualified homeowners, and a pipeline you can predict.

Kitchen & Bath Remodeling

Our flagship vertical. We target homeowners actively planning bathroom and kitchen remodels in your service area — filtering for verified budgets, confirmed timelines, and decision-making authority before they ever hit your calendar.

Budget verification on every lead
Homeownership confirmed
Project timeline verified
Decision-maker on every call
Get Remodeling Leads
Modern kitchen remodel — Found & Forge generates exclusive leads for remodeling contractors

Custom Home Builders

The highest-value leads in residential construction. We connect you with families and landowners who are ready to build from the ground up — long-cycle, high-margin projects that can define your year with a single close.

Land or lot-ready status verified
Build budget qualified
Financing pre-approval confirmed
Build timeline alignment
Get Builder Leads
Custom built luxury home — Found & Forge delivers leads for custom home builders

Roofing Companies

High-intent homeowners with active roofing needs — storm damage, aging shingles, full replacements, and insurance claims. Roofing leads close fast and stack revenue quickly.

Active damage or replacement need
Insurance vs. cash pay identified
Homeownership and roof age verified
Short-cycle close timelines
Get Roofing Leads
Professional roofing — Found & Forge generates exclusive leads for roofing companies

Built on Alignment,
Not Monthly Invoices

We don't charge retainers. We don't sell shared leads. Our compensation is directly tied to your success — which means we're incentivized to send you the most qualified homeowners possible. Book a call to learn the full details.

Performance-Based

We only earn when you close jobs from our leads. If you close nothing, you owe nothing.

Guaranteed Results

We guarantee booked consultations in 90 days — or we work for free until every one is delivered.

Fully Exclusive

Every lead is yours alone. One contractor per market, no exceptions, no sharing.

Book a Call to Learn More

Everything You Need to Know

Is the free audit actually free?

Yes — 100% free, no obligation. We'll analyze your current marketing, run a competitor breakdown in your market, and show you how many leads are available. If we're a fit, we'll explain how we work together. If not, you walk away with actionable insights either way.

I've been burned by agencies before. What makes you different?

Most agencies charge a flat retainer whether they deliver results or not. Our model is performance-based — we only earn when you close a job from our leads. Every lead is also exclusive to you. We never share leads with competing contractors in the same market.

Why do you only work with one contractor per market?

Because we run ads in YOUR city showcasing YOUR work. It would be a conflict to run competing campaigns for multiple contractors in the same area. Exclusivity is core to our model — your leads are yours and only yours.

How quickly will I start seeing leads?

Your first ads go live within 5–7 days of onboarding. Most clients see their first qualified leads within the first 7–14 days. Full campaign optimization takes 60–90 days, which is why our guarantee window is 90 days.

How does the guarantee work?

We guarantee a minimum number of booked, qualified homeowner consultations within 90 days. If we don't hit the target, we refund your deposit and continue working at no cost until every consultation is delivered. Book a call for the full details.