Contractor Lead Generation | Booked Consultations, One Contractor Per Market | Found & Forge
Taking one contractor per trade, per market

Your calendar, full of homeowners ready to talk.

We run the ads, call every homeowner who responds, and book the qualified ones straight onto your calendar. You show up and do what you do best.

Check if my market is open See how it works
Exclusive to you in your area Every lead personally qualified Guaranteed in writing
Contractor checking booked consultations on his phone in a finished kitchen
7:42Tuesday

Slammed one month. Silent the next.

Referrals come in waves, shared lead sites sell the same homeowner to five of your competitors, and half the leads never pick up. That's the feast-or-famine cycle, and it's exactly what we built Found & Forge to end.

Booked jobs on referrals alone

Great months, dead months, no way to plan a crew.

With a steady pipeline

Consultations on the calendar every week, so you can plan ahead.

No more shared leadsWhen five contractors call the same homeowner, the cheapest bid wins. Ours go to you alone.
No more chasingYou shouldn't spend your evenings calling tire-kickers after a full day on site. We do the chasing.
No more hand-off and disappearWe don't stop at the form. We stop when the homeowner is booked on your calendar.

Follow one homeowner from ad to appointment.

Click through each step and watch exactly what happens before anyone lands on your calendar.

    Built for the trades. Not for everyone.

    Each trade gets its own campaigns, qualifying questions and offers, built around how those homeowners actually buy.

    Remodelers

    Kitchen and bath homeowners with a real budget and a timeline, screened before they reach you.

    Remodeler leads

    Roofers

    Replacement-ready homeowners, including the ones working through an insurance claim.

    Roofing leads

    Custom home builders

    Families with land, plans or a serious budget, ready to sit down about a build.

    Custom home leads

    ADU builders

    Homeowners adding a rental unit, a place for family, or a backyard office.

    ADU leads

    Hardscaping

    Patios, pavers and outdoor living projects from homeowners who want it done right.

    Hardscaping leads

    Real contractors. Real numbers.

    Open any result to see the problem, what we built, and what happened.

    Booked
    consults
    guaranteed

    Guaranteed. In writing. Before you spend a dollar.

    Every partnership comes with a booked-consultation guarantee set for your trade, your market and your ad budget. We agree on it together before we start, and it goes straight into your agreement.

    Set for your businessA roofer and a custom home builder shouldn't share a target. Yours is built around your trade and budget.
    Qualified means what you say it meansYour minimums, your service area, your project types. You set the bar.
    Built so we win when you winNo one-size-fits-all package. Every partnership is customized, including performance-based options.

    It started with one realtor. My mom.

    “Contractors and realtors fight the same feast-or-famine cycle. I built Found & Forge to break it.”

    Jayce McCann, founder. I still personally call every lead.

    Meet the team

    Found & Forge didn't start in a boardroom. It started at a kitchen table, helping one small business get noticed.

    1. High schoolStarted running marketing for my mom's real estate business and found out I had a knack for it.
    2. Virginia Commonwealth UniversityStudied marketing while taking on more realtors as clients, until I hit a ceiling on how far that market could grow.
    3. After graduationMoved into contracting, where I saw the same boom-and-bust cycle realtors live with, only with crews and payroll on the line.
    4. All in on contractorsShifted my focus fully to contractors and expanded into remodeling, roofing, custom homes, ADUs and hardscaping.
    5. TodayFound & Forge keeps calendars full for contractors across North America, one market at a time.

    Questions contractors ask us.

    Don't see yours? Call or text (202) 410-8681.

    Are the leads exclusive?

    Yes. We work with one contractor per trade in each market. Every homeowner we generate goes to you and only you. If your market is already taken, we'll tell you on the call.

    Who talks to the homeowner before they reach me?

    I do. Every lead gets an automatic text within minutes, then a personal call from me to confirm the project, budget, timeline and location. Only homeowners who meet your criteria get booked.

    How much does it cost?

    Every partnership is built around your trade, market and goals, and we offer performance-based options. There's no one-size-fits-all package, so we go over what fits your business on a strategy call.

    Is there a guarantee?

    Yes. You get a booked-consultation guarantee set for your trade and ad budget, written into your agreement before any work starts.

    Do I need a website or ad account?

    No. We build the campaigns, forms and follow-up for you. If you already have a Facebook page and project photos, we put them to work.

    Find out if your market is still open.

    One contractor per trade, per market. A 30-minute call tells you whether your area is available and what your guarantee would look like.

    Check if my market is open

    Prefer to talk now? (202) 410-8681

    Check if my market is open